Operationally-minded leader with a track record of driving enterprise transformation across systems, data, and teams. I design the strategies, build the platforms, and lead the people that turn underperforming operations into scalable, data-driven engines. From CRM architecture and cloud data warehouses to AI-powered automation — I deliver measurable outcomes against board-level timelines.
"The best operations are invisible. When everything works, nobody notices. My job is to build the systems and teams that make that happen."
— My approach to operational leadershipEnterprise-scale projects I've owned end-to-end — from strategic scoping and board-level roadmap presentation through to cross-functional delivery.
Legacy CRM across a multi-state renewable energy business was causing data inconsistencies, manual workarounds, and poor pipeline visibility. Cross-department workflows were fragmented and executive reporting lacked confidence.
Scoped requirements across Sales, Operations, Finance, and Compliance to align all departments on a unified system vision. Redesigned the full CRM architecture with a focus on data governance, user experience for frontline teams, and scalable workflows. Coordinated rollout across multiple states with structured change management and training.
No single source of truth across the business. Data was scattered across CRM, advertising platforms, and disconnected spreadsheets. Leadership decisions were based on gut feel rather than reliable KPIs, and data quality was unmanaged.
Developed and presented a 5-phase strategic data roadmap to the board of directors. Built a scalable cloud data warehouse ingesting from Zoho CRM, Google Ads, and Meta Ads. Designed automated data quality pipelines, created governance standards, and established data definitions across the business.
Rapid business growth required scaling recruitment and field teams across multiple states and territories, with quarterly growth targets set by the board. No established playbook for multi-state talent acquisition or performance management.
Designed and executed a multi-state recruitment pipeline while developing quarterly growth strategies presented directly to the board of directors. Managed field-based lead generation teams against monthly budgets. Built back-end systems and reporting to drive productivity and accountability across states.
I build repeatable systems, not one-off fixes. Every process is designed to scale and operate independently of the person who built it.
Every operational change is measured against a baseline. I establish KPI frameworks that give leadership confidence in the numbers driving their decisions.
I use AI, automation, and modern platforms to multiply team output. Technology isn't the goal — it's the tool that makes good operations exceptional.
I lead cross-functional teams through transformation. Change management isn't an afterthought — it's built into every project from day one.
Mitchell has a rare ability to see both the strategic picture and the operational detail. He doesn't just identify problems — he builds the systems that prevent them from happening again.
He transformed how our teams work together. The CRM rebuild wasn't just a tech project — it changed how the entire business operates day to day.
University of Technology Sydney (UTS) — IPPG
Anthropic — Skilljar
Anthropic — Skilljar
Anthropic — Skilljar
The Armidale School
Open to conversations about operational leadership, systems transformation, and scaling teams.